One Dealer Per Market

Facebook Sales Events, Powered by Willow AI

Car Dealership Marketing That Delivers 150+ Set Appointments in 7 Days.

Our Facebook Sales Events load your calendar with qualified buyers, not tire-kickers. Social media marketing built for car dealers: 24/7 bilingual US-based BDC, backed by Willow AI. Live in 24 hours. You sell, we handle the rest.

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"13x ROI. The easiest event we have ever done." - Benson Automotive

150+Set Appointments in 7 Days 600+Dealer Partners 800%Average ROI 90%Rebook Rate

Trusted by the Biggest Names in Automotive

Major automotive groups including AutoNation, Hendrick, Lithia Motors, Penske trust Willowood Ventures for car dealership marketing

Franchise, independent, buy here pay here, and international dealerships. From single-point stores to multi-state groups with 100+ rooftops, we scale our auto dealer marketing system to fit your needs.

Proven Results

Dealers Choose Us For One Reason:Profit

Our Facebook Sales Events flood your showroom with qualified buyers ready to purchase. Set appointments from our dealership lead generation campaigns. Real car sales leads. Exposed gross profit that changes everything.

$297K

Record Gross

300+

Leads Per Event

800%

Average ROI

Featured Case Study

Hove Nissan Facebook Sales Event case study, car dealership marketing results

Hove Nissan, 4-Day Sales Event

Units Sold

Days

167

Appointments

$128,982

Gross Profit

37 units sold from 167 appointments in a four-day event in Bradley, Illinois.

24/7/365 US-Based BDC + Willow AI - Every lead gets a real conversation. Bilingual English and Spanish. 100% answer rate.

The Secret Weapon: Live US-Based Automotive BDC

Real People. Real Conversations. Real Appointments. Not BDC outsourcing to a call center overseas.

Every agent works with Willow AI, our proprietary technology built from over 1 million dealership conversations. It reads every thread and makes sure nothing slips, so we answer 100% of your leads. We don't miss a single one. Meet Willow AI.

A live BDC team plus Willow AI, our proprietary appointment booking AI.

24 Hours a Day, 7 Days a Week. 100% Answer Rate.

Multi-Channel (Call, Text, Messenger)

Automotive BDC agent working a Facebook Messenger conversation for dealership appointment setting

We handle the "Is this still available?" questions so your team focuses on closing deals.

Why Dealers Pick Willowood Ventures

Set Appointment GuaranteeEvery package carries a set appointment number. If we are short when your event ends, we keep running at no cost until the number is hit.

Launch in 24 HoursYour campaign goes live within 24 hours. Leads hit your calendar the same day.

Real US-Based BDCBilingual English + Spanish. A live US-based BDC working side by side with Willow AI, our proprietary appointment booking AI. Not an overseas call center. 100% answer rate.

You Own The DataEvery lead, every appointment, every follow-up stays yours during and after the event.

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See How Our Automotive Marketing Agency Fills Showrooms

Watch how dealerships across the country use Facebook Sales Events, automotive social media marketing done right, to stack appointments and crush monthly targets.

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15 minutes. No pressure. Let's discuss gross profit and volume!

How Our Automotive BDC and Proprietary Dealer Portal Work Your Event

Most car dealership marketing companies hand you a lead list. We hand you a live board. Here is what happens from the day you book to the day after the sale ends.

Day one: we build around your inventory

Custom event page and proven ads, tested in your market before your event starts, with the winners kept running. Built from offers already on your website and approved by your desk. Live within 24 hours.

Every conversation gets worked, 24/7/365

Our live US-based automotive BDC answers in English and Spanish on Messenger, text and phone, working side by side with Willow AI so nothing goes unanswered. 100% answer rate.

Appointments land in your Dealer Portal in real time

Buyer name, contact, vehicle interest and trade details, confirmed and reminded automatically. Customers can reschedule themselves from their phone in English or Spanish.

Your team sells, and marks the outcome

Showed, sold, no-show or rescheduled, one tap each. Buyers who need a manager are flagged for your desk. No-shows get re-engaged so the appointment is not lost.

After the event, the data stays yours

Every lead, appointment, note and outcome stays in your portal login. Export it, work it, and count the gross. 90% of our dealers rebook.

Your Dealer Portal, built by Willowood

Proprietary technology, not a spreadsheet and not a third-party CRM. One login for your GM, sales managers and BDC.

Live appointment board, updated the moment our BDC sets one

Buyer name, phone, vehicle interest and trade on every card

Status tracking: confirmed, rescheduled, no-show, sold

Automatic confirmations and reminders to the customer

Credit application status and voucher codes at a glance

Notes on every appointment your team and ours can see

Show rate and sold rate for the event, live

Team logins for managers and BDC, CSV export any time

You pay for the data. You own the data. During and after the event, every lead and appointment stays in your login.

See the Dealer Portal on a 15-Minute Demo

What Dealers Say About Willowood Ventures

Don't let another month go by with underwhelming marketing results. Your competitors won't wait.

Benson Automotive

"We got a ton of exposure! Our return was thirteen times the cost of our investment! If anyone is looking to do this event, it was the easiest event we have ever done."

Lithia Hyundai

"We have tracked our ROI through 5 events with the company. We are averaging a little over $15 for every dollar spent. We will implement into more stores in the future."

Spartanburg Toyota

"The BDC support was the biggest help for our dealership. Our salespeople were busy on the floor, and Willowood stayed on top of incoming questions and appointment conversations. We could see what was happening without having to chase someone for an update. That took pressure off our managers and helped us stay organized during a busy event."

O'Fallon Buick GMC

"Willowood Ventures team helped us achieve a record sales month. We saw a 276% showroom traffic increase during our first Facebook Sales Event. Also helped with trade acquisition."

Trade-Ins

Days

Drive More Showroom Traffic with Facebook Sales Events

Set appointments, live US-based BDC, and full campaign management. Pick the right package for your store.

Bronze

2 - Day Event

Facebook ad spend included
Basic BDC coverage
Dealer-branded event page
Event setup & management

50+

Set Appointments

Silver

3 - Day Event

Facebook ad spend included
24/7 live BDC
Dealer-branded event page
Enhanced event setup

75+

Set Appointments

Car Dealership Marketing FAQs

Everything you need to know about Facebook Sales Events and how they transform showroom traffic and gross profit.

Ready to Talk?

Launch in 24 Hours. One Dealer Per Market.

Book a 15-minute demo and we'll map out your custom Facebook Sales Event. Launch this week, leads same-day.

600+Dealers

150+Appts

24hrLaunch

Book My Demo → Get Pricing →

or call (843) 310-4108

What is a Facebook Sales Event?

A Facebook Sales Event is a 2 to 10 day car dealership marketing campaign: Facebook and Messenger ads built around your inventory, plus a live US-based bilingual automotive BDC working with Willow AI that works every conversation and sets appointments straight into your Dealer Portal. You sell. We fill the calendar. Learn more about our full automotive digital marketing strategy.

Is there a performance guarantee?

Yes. Every package carries a set appointment number. If we are short when your event ends, we keep running at no cost until the number is hit.

How quickly can a dealership lead generation campaign start?

Campaigns launch within 24 hours. Dealerships often begin receiving leads on the same day and can start greeting customers in the showroom by the next morning.

How does dealership appointment setting with your BDC work?

Our US-based team works every lead 24 hours a day, 7 days a week, in English and Spanish, backed by Willow AI, our proprietary technology. Willow AI reads every conversation as it happens, drafts the reply in the customer's language, confirms the appointment, sends the reminders, and catches any thread that goes quiet so a real person can step back in. That is how we answer 100% of leads. You see every lead and every appointment in your live CRM login. Not overseas BDC outsourcing. Real people, with better tools than anyone else in the business.

How much inventory do I need?

Franchise dealerships should have at least 150 vehicles in stock. Independent stores should have 50+ cars and SUVs to provide enough variety for multiple buyer segments.

Does the dealer get to keep the data?

Yes. Every lead, appointment, note and outcome lives in your Willowood Dealer Portal login during and after the event, with CSV export any time. You pay for the data, you own the data.

What results can dealers expect from dealership Facebook advertising?

Every package carries a set appointment number, from 50+ on Bronze to 250+ on Elite. If we are short when your event ends, we keep running at no cost until the number is hit. What your store closes depends on your staff, your lenders, your inventory, and how accurately your team logs every customer who comes in. The stores that follow the process and work every appointment fast see the strongest results.

How much does a Facebook Sales Event cost?

It is one price, and the ad spend is included. Pricing depends on the length of your event and your market. Send us a quick inquiry and our team will send pricing for your store.

Will the leads go into our CRM?

Yes. If your store has an ADF or lead email address, we send leads straight into your CRM during the event, the same way your other lead providers do. At the end of the event you also get a bulk upload of everything: attended, no-shows, every lead. Every appointment also lives in your Dealer Portal login.

Is it AI or real people?

Both. Willow AI, our proprietary appointment booking AI, answers in minutes, around the clock, in English and Spanish, and our live US-based BDC team watches every conversation and steps in when a customer needs a person.

What is the VIP Voucher?

Each event offers a VIP Voucher for up to $2,500. Up to, and no more than. It works one of two ways: up to $2,500 above Kelley Blue Book fair trade-in value on the customer's trade, or up to $2,500 off full retail. It is not cash and not a down payment, and it does not combine with other discounts or incentives.

Will this bring in subprime buyers?

We do not target by credit score, and Meta does not allow it. The ads reach the full spectrum of buyers in your market, from great credit to customers your desk will have to work. Our ads mirror offers your store already makes, so tell us up front about any offer or wording you do not want your name on.

Will it work in a small, rural, or crowded market?

Yes. We drop a pin on your store and work out from there. In most markets we start around 30 miles, keep it tighter in a big metro, and go wider in a thin market until the count is there. And while your event is live, we will not run another dealer's event in your market.

Limited Availability Per Market

It's Not Too Late to Change Your Month

Your competition is already booking their dates. Don't let them dominate your market while you wait.

We can launch your event within 24 hours of a paid invoice. Leads start coming in same-day.

Ready to talk

Book a 15-Minute Demo

Pick a time that works for your store. Here is what we cover:

The right event length for your floor and inventory
Your set appointment number and how the guarantee works
A live look at the Dealer Portal your managers will use
Your market and whether your dates are open

Bring whoever signs off on marketing at your store, your GM or dealer principal, so you only hear it once.

Book My 15-Min Demo or call (843) 310-4108

Not ready for a demo?

Get Pricing or Ask a Question

Tell us about your store. A member of our sales team will get back to you with pricing and answers for your store.

First name *

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Dealership *

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For our direct opt-in form, click this link.

Does the guarantee cover set appointments or shows?

Set appointments. A set appointment is a customer with a valid name and a working phone number who has agreed to a specific date and time to come to your dealership. You get a full transcript of every conversation that led to each appointment, so you can verify every one. We do not guarantee shows or show rate.

Do no-shows count toward the set appointment number?

Yes. A set appointment counts whether or not the customer shows. Our 24/7 bilingual BDC contacts each customer, sets the appointment, and follows up to confirm it leading into the appointment time. The faster your team follows up on the customers we send, the better your show rate will be.

Why don't you guarantee a show rate?

Too much of it is outside our control: weather, how the showroom handles the customer, follow-up, and most of all, whether showroom status gets recorded accurately. Show rates get misreported at dealerships every single day, usually not on purpose. A customer shows up, a salesperson greets them on the lot, and they are never logged, so the store reports a no-show. We call the customer and they tell us they came in and worked with Dan in sales. Or we set an appointment for Tom Miller, Tom and his wife Susan come in and buy a car in Susan's name, and the report says Tom no-showed. Accurate logging is fully in your control. Stores that check in every customer and record who they came in with see a true show rate. What we guarantee is the set appointments, backed by a full conversation transcript for every one.

Do customers already in our CRM count?

Yes. Dealer databases are large, and a customer already in your CRM still counts. If we book the appointment, it counts, even if your team was already working that customer. If your team already had an appointment with them, they wouldn't need to book one with us.

Is there a set advertising budget?

No. The ad spend is included in your price, and we spend whatever it takes to hit your set appointment number and then some. One event may take $1,200 in ad spend, another may take $5,000. It depends on your market, your dealership and its reputation, your inventory selection, the time of year, and your event dates. We don't stick to a fixed budget, because if we did, we couldn't guarantee your set appointments.

Why do results vary so much from one dealership to another?

Every dealership is different: different staff, different banks, different inventory, different states, different hours. We have dealers selling 80 cars every 7 days with us, and we have dealers who will tell you it was horrible. Our process is the same for both. The biggest things that change results are whether the store can handle all types of customers, whether the team controls the process and follows it, and whether information is accurately logged. Banks, inventory, and the talent of your staff are about 80% of the success in these events, and those are in your hands. Stores with talented staffs crush it.